So my first port of call is to do keyword research specifically with MSN in mind. I use a few tools here but by far the easiest way to do this is to use the free keyword research tool at digitalpoint.com. Here you can check keyword patterns and traffic patterns for your desired keywords to see how many searches are performed in the major engines, and also to find spin off keywords you probably wouldn't have considered before. You can also check both Overture and Wordtrackers results against each other here to get a feel for how the traffic patterns are going to be for a top rank with your selected keyword.

A rule of thumb I use for MSN is that the traffic for any keyword I search in digital points tool is divided by approx 3-4 to give me an idea of the traffic in MSN. So if my desired keyword had 1000 searches per day according to both Wordtracker and Overture then I can confidently say a number 1 rank in MSN should provide about 300 searches. This doesn't mean you will get 300 hits , in fact you may only get about half the searchers hit your site through MSN or any search engines for that matter even if you rank #1.

So now I can confidently say a top rank for that keyword will provide approx 150 hits or visitors per day. So now we have chosen a keyword that looks good what's next?

Check out the competition on MSN. There's no point choosing words that you realistically will never rank for .The competition pays big money to be at the top so unless you have the same budget stay away from that game. Those so called gurus of the internet will squash you .My recommendation is to rank for terms that have less traffic and that's easier to get to #1, especially in MSN.

So what am I looking for when it it comes to my competition ? well we all know that relevant , theme related inbound, 1 way links from authority sites are the easiest way to rank # 1 or top 10.

In fact it doesn't take too many high quality inbound links to rank for thousands upon thousands of terms. So here is where the fun begins, After you have uploaded your site and optimised the page with all the relevant html tags etc then gathering links to your page is the single most important task you can undertake to rank. I am not an authority on link gathering but here are a few suggestions.

Write high quality articles about your chosen subject or pay someone to write articles , then submit them to the free article directories, here your article will be picked up by other webmasters and placed on their site with your link on them, This can create many many 1 way links very quickly for your page.

Approach other webmasters in your chosen topic and request link exchange (I personally don't do this as its boring and outdated and honestly is very time consuming)

Use social bookmark sites like del.icio.us to get your content out there and also to get you links from your tags. The search engines love social bookmark sites, I use about 25 of them and they always provide high quality 1 way links, and often with very high PR.

Write a blog about your site and link to it then feed that blog using rss or other syndication methods. this can also provide 1 way links and better results in the search engines.

Buy links. Yes buy them , a few high quality , related links with good Google Page Rank will help massively.

These few ideas I use every day and many more to get traffic and beat the next guy in the engines, especially MSN.

So there you have it a few small ideas to get you moving so go forth and "make money".

So the only thing left to do after you have achieved a top rank for a number of keyword terms is to make money from them and here are my top two ideas for making money that I use everyday.

1) Google adsense, Sign up free and place the ad code on your page and you will earn a share of each and every click visitors make from those ad blocks.

There are dozens of other places you can earn on a "pay per click " basis but Google stands out head and shoulders above the rest in my opinion.

2) Affiliate marketing, If your site or page is about losing weight, then sign up free as an affiliate to any one of hundreds of sites that sell these type of products .Then place a link on your page which has your personal code embedded into it and if a visitor clicks on your link and decides to buy then you will recieve a share of that sale. Sometimes as high 70% of that sale.

So there you have it, now go out there and make some money online, because if you dont I will do it for you.

by Calvin Leonard